This partnership seeks to lead the way in providing new and critical ways of illuminating the reality of the internet, led by the people who make it. “The Internet and the world cannot wait on platforms to do the right thing, especially when so much depends on it.
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This is a rare opportunity to lift the veil over Facebook’s tracking and data collection practices outside of the Facebook platforms.” Ted Han, Rally Product Lead at Mozillaįacebook has repeatedly slowed down efforts to bring transparency and to help independent third parties research and understand the mechanisms at play on its platforms: it shut down CrowdTangle, blocked ProPublica’s Ad Transparency tools, modified code to prevent The Markup’s Citizen Browser from collecting user-volunteered data and canceled NYU’s AdObserver researchers’ accounts.
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“A tool like Rally can bring the full force of communities of people joining together to provide insights into one of the most opaque parts of the internet that have such a dramatic impact on our individual lives and on society. The partnership of the two organizations brings together Rally’s technical skill and The Markup’s data-driven investigative journalism, exposing the problems of informational asymmetry on the internet and shedding light on systems of online surveillance used by companies like Facebook. Cited by legislators to combat discriminatory tenant screening and mortgage lending, The Markup’s journalism has distinguished itself with its direct impact on people’s lives. Mozilla is excited to partner with The Markup. By opting into “The Facebook Pixel Hunt” study, Rally gives Firefox users the power to help answer questions like: What kind of data does the Facebook pixel collect? Which sites share this data? What can this data reveal about people? What other ways does Facebook track people? How widespread is Facebook’s tracking network? Using tools provided by Rally, the two organizations will research how Facebook tracks people across the web through its Facebook pixel-powered ad network and shine a light on what Facebook knows about their online life.
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Rally is a novel way for people to help answer systemic questions by contributing their own browsing behavior data, putting it to work as part of a collective effort to solve societal problems that start online and that we have not been able to investigate this way before. The Markup is the newest partner for Rally, the privacy-first data-sharing platform that was created by Mozilla in 2021 to take back control from platforms that are not transparent about how they use people’s data and make it very difficult for independent outside research to take place. By joining Mozilla and The Markup’s “Facebook Pixel Hunt” in Firefox, people can help Rally and The Markup unravel how Facebook’s tracking infrastructure massively collects data about people online – data that is used to target ads, tailor content recommendations and spread misinformation – all by simply browsing the web. Browser maker Mozilla today announced a partnership with The Markup, the non-profit newsroom that investigates how technology is reshaping society, on a research project to provide insights into and data about a space that’s opaque to policymakers, researchers and users themselves.